It’s the season to celebrate, so dust off your tuxedo and get ready to make your entrance in style. Heineken’s new film serves up some inspiration. The Entrance, a 90-second cinematic masterpiece, kicks off Heineken’s latest global brand campaign. The film’s hero demonstrates the ultimate party entrance by charming his way past a gun-wielding oilman, a Russian canary, and a kung fu assassin, before getting his flute out on stage with the smoking-hot lead singer of the Asteroids Galaxy Tour; the Danish band’s latest single, The Golden Age, provides the sizzling backing track to the film. The film was rehearsed and shot over a week in a palace near Barcelona, with more than 100 actors playing a part in the blockbuster. The Entrance execution includes 12 additional online teasers that reveal the secret back-stories of key characters in the film. They include Kung Fu Comeback, Heineken Duet and the classic, Big in Wonderland , featuring a couple of basketball players who take their trainin...
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